Staircase Ventures Announces Investment in Eventric

We are thrilled to announce that we are co-leading a $5 million investment round into Chicago-based Eventric to accelerate their product initiatives and growth.

Eventric is a leading provider of SaaS solutions for the live event industry. Its flagship product, Master Tour, is a comprehensive, cloud-based platform designed to assist tour managers in organizing and managing tour logistics. Master Tour provides features such as real-time collaboration, single source of truth for all logistics, and offline editing capabilities. Crew members can access the tool via a mobile platform to get a personalized view of their own logistics and responsibilities. The platform supports over 70,000 monthly active users and has facilitated more than 2 million live events across 35 countries​. Artists including Taylor Swift, Beyonce, Ed Sheeran, P!nk, Coldplay, Metallica, and Post Malone manage their tours on Eventric’s Master Tour platform.  

Staircase Ventures is leading this investment alongside Andrew Lindner, the co-founder of Frontier Growth, and an active investor in B2B software with a particular passion for the live events software space.  Janet Bannister worked with Andrew on the board of atVenu, a vertical payment solution for the live events industry, and established a strong, trusted relationship.  Other investors include established and well-respected artists, business managers, and investors across the industry.

When Andrew introduced us to Eventric founder and CEO, Paul Bradley, we immediately saw an attractive opportunity to support Paul and his team to extend their market leadership and extend the breadth of their offering in the tour management software space. 

We are excited to welcome Paul and his executive team – Branden, Lauren, and Christian – to the Staircase Ventures family.  They have a deep understanding of their customers, a growth mindset, and the ability to execute with excellence.